Marketing Management A.A.S.
This comprehensive degree encompasses principles of marketing, consumer behavior, professional selling, public relations, advertising, customer service, business marketing, internet marketing and brand marketing. The Marketing Management curriculum is designed to meet a variety of student needs, including preparation for entry level positions, upgrading skills needed in current jobs, making career changes or acquiring specialized knowledge for small business ownership. Students will complete a portfolio project in each class and are required to submit 3 portfolios before graduation for review. Students seeking to prepare for entry level positions will find the A.A.S. affords them the broades
Courses
- EGL 101 — Composition I
- EGL 102 — Composition II
- EGL 111 — Introduction to Business and Technical Writing
- EGL 212 — Technical Writing Applications
- MAT 111 — Business and Consumer Mathematics
- MGT 118 — Effective Management Communications
- MGT 276 — Corporate Social Responsibility and Decision Making
- MKT 131 — Principles of Marketing
- MKT 215 — Introduction to Advertising
- MKT 230 — Consumer Behavior
- MKT 240 — Introduction to Public Relations
- MKT 248 — Marketing Management
- MKT 251 — Practicum Marketing
- MKT 266 — Digital Marketing
- MKT 270 — Integrated Marketing Communications
- MKT 271 — Brand Marketing
- SPE 103 — Effective Speech