XLI9021A — Effective Communications
XLI 9021A -- Effective Communications: Enhancing your Visibility, Relationships, and Results 6 Contact hours (Offered as needed) Effective communication strategies are critical to the success of a business, yet communicating effectively is often one of the most challenging tasks. How you say it, when you say it and to whom are all important pieces of the communications puzzle. This workshop includes strategies and practical tactics that businesses may adopt to communicate successfully with internal and external audiences, ultimately enhancing your corporate reputation and bottom line. Participants will learn; the importance of effective communications; how to identify target audiences: customers, employees, influencers, stakeholders, community, media and the most effective channels for reaching them; strategies to uncover what are your stakeholders are thinking and what is important to them; determining what to say and how to say it in a way that resonates with your audience; guidelines for determining frequency of communication; strategies for effective internal communications; how to maximize your website for your audiences and SEO; strategies for overcoming common barriers to communication; practical tools and tips; use of case studies to show effective communications approaches that work; interactive session also includes a breakout session in which participants work in small groups to determine how to apply my strategies, procedures, and methods.