INTB2033 — Global Marketing
INTB 2033 - Global Marketing INTB 2033 - Global Marketing Description This course will focus on issues related to global marketing and their impact on strategies for successful commerce in a global environment. Identify how cultural differences can aid in proper marketing campaigns. Analyze cultural differences to determine appropriateness of marketing approach. Use reasoning skills to solve assignments that will further their understanding of the complexities involved in international business. Identify how cultural differences affect marketing of products and services General Education