BADM2633 — Professional Selling & Marketing
BADM 2633 - Professional Selling & Marketing BADM 2633 - Professional Selling & Marketing Description A study of the function and role of marketing in our free enterprise system. Study involves pricing theories, channels of distribution, promotional policies, marketing management, market research, product planning and consumer behavior. Designed to teach tools for professional selling and successful sales techniques for retail and non-retail customers. Students will develop an advertising program for products and services using the appropriate medium. 3 Credit Hour(s) Lecture/Lab Faculty Load Hour(s) Semesters all, Spring, Summer ACTS Equivalent N/A Grade Mode A-F Learning
Prerequisites: ENGL1023