BUSM2310 — Digital Marketing Analytic
Academic Division: Business, Industry and Technology Academic Discipline: Business Administration Course Coordinator: Ross Justice Assistant Dean: Vincent Palombo, PhD 3 Credit(s) Digital Marketing Analytics is foundational to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). This course teaches best practices in carrying out website, organic search, social media, mobile app, email, owned media, paid media and earned media analytics. Students will learn to identify the analytic tool right for their specific needs, to select valid and reliable ways to collect and analyze data, and how to utilize this information for making educated decisions. The Simulation will provide the foundation needed to apply data analytics to real-world situations and challenges that marketers encounter daily. Undergraduate 3 Lecture Hour(s); Required Weekly chapter assignments, discussion boards, reflections, and exams/quizzes throughout the semester but primarily assessed on quiz during first half of the term and final exam at end of term. Determine how the scale of collected consumer data and the emergence of consumer privacy protections affect marketing in the digital age. Weekly chapter assignments, discussion boards, reflections, and exams/quizzes throughout the semester but primarily assessed on quiz during first half of the term and final exam at end of term. Assess a bus
Prerequisites: BUSM1150, BUSM2110