BUSM1150 — Marketing
Academic Division: Business, Industry and Technology Academic Discipline: Business Administration Assistant Dean: Brooke Miller, M.B.A. 3 Credit(s) Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006) OBU006 3 Lecture Hour(s); Required Intercultural Knowledge and Competence Critical Thinking Information Literacy Quantitative Literacy Student Learning
Prerequisites: ECON1510
Part of
- Business Administration - Business Analytics Concentration, AAB
- Business Administration and Management Focus, AS
- Business Administration Focus, AA
- Business Administration-Business Management Concentration, AAB
- Business Administration-Marketing, AAB
- Visual Communications Media & Technology-Graphic Design, AAB