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104131 — Digital Mktg Fund

3 credits · 3 hours

To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. This is the introductory course for earning a Digital Marketing Certificate.

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