ART 2550 — Typography
This course explores basic concepts of typography including: history, anatomy and mechanics, copyfitting, legibility, syntax, and communication within the context of process-oriented, problem-solving projects. Students will learn the effective use, importance and impact of typography in graphic design. This is an advanced course in the techniques of typography for graphic design. Students work on projects that involve complex visual ideas and are encouraged to develop a personal style in their visual communication. Students will demonstrate and incorporate the techniques and theories of typographic design in design projects, develop skill in typographic design and proficiency using computer graphics in design projects, critically and competently evaluate and analyze design projects that incorporate typographic elements, and creatively solve typographic design problems.