MKT 123 — Fundamentals of Selling
Prerequisites: None Corequisites: None This course is designed to emphasize the necessity of selling skills in a mod - ern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered. Student Learning Outcomes Course Descriptions 1. Identify appropriate sales techniques for various selling situations. 2. Describe sales techniques. 3. Explain the necessity of selling skills in modern business environment.