BUSI 104 — BUSI-104 3 Units Business Planning
Upon successful completion of this course, students will have the skills to evaluate the current economic, social, and political environments relevant to their business ideas. They will also gain an understanding of how demographic shifts, technological advancements, and social changes can affect their business concepts. The course will guide students in assessing the suitability of their business ideas, taking into account their strengths, skills, and personal, professional, and financial objectives. Through initial market assessments and basic market research, students will refine and test their business concepts. This course is a mandatory component of all Entrepreneurship Certificate programs offered by the department. By the end of the course, students will be equipped to make informed decisions about the viability of their entrepreneurial ventures.