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BA 249 — BA249 Retail Management

This course studies the total management efforts needed to operate retail and online commerce point effectively. It addresses the manager's strategy of operation as well as the requirements of daily operation and does so from the standpoint of the specific decisions a manager must make to achieve success. The retail management course addresses buying, marketing, merchandising, operations, inventory control, personnel and finance. The scope of this course includes ECommerce, and technology trends disrupting retail commerce space.

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