TEDM1030 — Content Marketing and Marketing Analytics
The Content Marketing and Marketing Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using todays leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website building, website management, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing.