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BUS162 — Retailing and Customer Service

3 credits · 3 hours

BUS 162 - Retailing and Customer Service BUS 162 - Retailing and Customer Service This course explores retail customer service fundamentals, implementation of relationship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations, and after-sales support. It also examines the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations. Prerequisite: Multiple measures discussion, or appropriate score on placement exam, or completion of ABE 021 and TRE 089 with an ‘S’ Search Course Schedule for availability

Prerequisites: ABE021, TRE089

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