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BUE165 — Social Media Marketing

3 credits · 3 hours

BUE 165 - Social Media Marketing BUE 165 - Social Media Marketing This course provides a working knowledge of the strategic use of digital and social media marketing (SMM) platforms and tools. Topics include: various SMM platforms; strategy development; how to engage with social media, branding, creating engaging content, monetization options, SMM monitoring and management tools; and creating a SMM plan for a business entity. Search Course Schedule for availability

Prerequisites: ABE021, TRE089

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