BUS 2230 — Principles of Marketing

3 credits · 3 hours

Principles of Marketing analyzes the role and importance of marketing as a directing force in a business organization and its relationship to our society. Emphasis is placed on principles, methods, and problems involved in the marketing operations of the firm, including development, pricing, marketing channels, and promotion.

Part of

• Agriculture Business Management and Marketing
• Business Accounting
• Business Management
• Business Transfer Pathway
• Office Management

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