MKT 120 — Principles of Marketing
This course introduces principles and problems of marketing goods and services. Topics include promotion placement and pricing strategies for products. Upon completion students should be able to apply marketing principles in organizational decision making.
Part of
- Business Administration A.A.S. Degree [A25120]
- Business Administration Diploma Program [D25120] - No Longer Accepting Applications Beginning Fall 2025
- Marketing Certificate [C25120M] - No Longer Accepting Applications Beginning Fall 2025
- General Occupational Technology A.A.S. Degree [A55280] and Diploma Program [D55280]