SOMM2300 — Social Media Campaigns
In this course, students will apply their accumulated knowledge and skills to produce integrated social media campaigns. Campaign projects will involve activities that are designed to imitate industry practices and processes, allowing students to experiment with the tools they'll use on the job. Students will independently complete research and planning, produce original content and analyze the results of their campaign following its completion.
Prerequisites: MKTG1116, MKTG1200