MRKT2202 — Direct and Digital Marketing Methods
4.5 Credits This course provides a comprehensive overview of modern direct and digital marketing principles, combining traditional direct marketing concepts with the latest digital execution methods. Students will learn how to plan, implement, and measure integrated campaigns across key digital channels, including email, search, social media, and mobile. Emphasis is placed on data-driven decision-making, personalization, conversion optimization, and achieving measurable return on investment (ROI). Recommended: MRKT 1010