MRKT1201 — Advertising & Sales Promotion
4.5 Credits Students learn the theory, practice and techniques of advertising. The role of advertising and sales promotion in the economy is also considered. The course includes a general survey of the kinds and purposes of the media, the psychological implications of typical appeals, and limited practice in promotional programming. The student coordinates advertising, display and publicity in the context of a realistic sales promotion program. Recommended: MRKT 1010