MAR4674 — Marketing Analytics
A study of the metrics and systems needed to receive a return on every sale and marketing investment made. This course focuses on common calculations used in business to determine market share, penetration, brand/category development, awareness, margin, price per unit, break-even. The focus of this course is to enable students to take the vast amount of “data” available within companies and turn that data into “information” making them that much more valuable to potential employers.
Prerequisites: MAR 3803