MKT 225 — Marketing Research
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. Competencies ·Student Learning Outcomes 1. Design and conduct a marketing research project. 2. Interpret results of a marketing research project. 3. Apply marketing research as a tool in decision making. 4. Define procedures for developing, analyzing, and using data.
Prerequisites: MKT 120