ITWP-1450 — SEO for the Web
(formerly ITWP-1400) This course is designed to teach participants current Search Engine Optimization concepts and website techniques to obtain the most favorable search engine positions possible. Course topics include identifying appropriate keywords for optimization, designing a search-engine-friendly website, on/off page factors that influence search engine results, link-building strategies, using analytics to refine search results, and web copywriting. This course will also provide an overview of pay-per-click advertising and how various new media are used to promote a website and examine common industry tools for analyzing websites and improving search results. (3 billable contact hrs)