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DSGN247 — Identity Design and Branding

5 credits Students will learn design principles associated with identity design and branding. The focus will be defining a brand and crafting a design that will extend its primary message for companies, products, and services. Students will engage in a quarter-long identity/branding project that will stimulate imagination, expand capacity for critical thinking and problem solving, and explore conceptual development. Prerequisites: ABED 40 or AHSE 56 (or placement into MATH 87 or AHSE 66 or higher) and ABED 46 (or placement into ENGL 93 or higher) Corequisites: DSGN 252 or ART 255 Course

Prerequisites: ABED40, AHSE56, MATH87, AHSE66, ABED46, ENGL93

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