BUSN245 — Entrepreneurship and E-Commerce
BUSN 245 - Entrepreneurship and E-Commerce BUSN 245 - Entrepreneurship and E-Commerce Studies digital and e-commerce entrepreneurship using lean startup methodologies. Emphasizes conducting pre-business feasibility studies, developing digital business models, and launching online ventures through iterative testing and customer development. Teaches strategy development, financial management for digital businesses, hypothesis-driven experimentation, website and e-commerce platform development, digital marketing, and online operations management. Integrates Business Model Canvas, customer validation processes, search engine optimization, web analytics, and product launch strategies. Requires students to develop comprehensive e-commerce business plans and gain to practical experience in digital entrepreneurship. (PCS 1.1, 3 credit hours - 3 hours lecture, 0 hours lab)