MKTG200 — Principles of Marketing
MKTG 200 - Principles of Marketing MKTG 200 - Principles of Marketing 3 Credit Hour(s) / 3 Billing Hour(s) Most define marketing as advertising, yet that is only one element in what is known as the Marketing Mix, comprised of product, price, promotions, and more. However, marketing involves market research and demographic strategy to identify customer needs, target audiences, positioning, distribution channels, and promotion methodologies. Students will learn the fundamentals of marketing through case studies and the practical application of marketing tactics. Semesters all, Spring, Summer Prerequisite(s): None Placement Scores: Reading Level 5 and Writing Level 6 Recommended: BUSN 118 Course Note: None
Part of
- Accounting A.B.
- Advanced Management C.A.
- Business Administration A.B.
- Business G.A.
- Business Transfer Studies A.A.
- Communication, Journalism, and Language G.A.
- Creative Writing A.A.
- Customer Energy Specialist A.A.S.
- Customer Energy Specialist C.A.
- E-Business A.B.
- E-Business C.A.
- Economics A.A.
- Human Resource Management A.B.
- Insurance and Risk Management A.B.
- International Business A.B.
- Journalism A.A.
- Management and Leadership A.B.
- Marketing A.B.
- Marketing C.A.
- Music G.A.
- Music Industry A.M.
- Sales Specialist C.A.