MKTG140 — Principles of Advertising
MKTG 140 - Principles of Advertising MKTG 140 - Principles of Advertising 3 Credit Hour(s) / 3 Billing Hour(s) Methods and techniques used in modern advertising. Information on the entire advertising function. Preparation of an advertising campaign will be required to facilitate hands-on understanding of the component parts which include marketing review, marketing plan, creative strategy, and media selection. Semesters all, Spring, Summer Prerequisite(s): None Placement Scores: Reading Level 5 and Writing Level 6 Course Note: None