SOC 275 — 3
MARKETING The marketing industry offers exciting job opportunities for students who have acquired a sound fundamental knowledge of the field through advanced study . The Marketing curriculum prepares individuals for careers in sales, inventory control, merchandising and direct marketing . The Marketing program provides a required program of core courses which stresses fundamentals and allows students to pursue topics of special interest through elective choices . Students may enroll in the Certificate program or the Associate in Applied Science Degree plan . The Certificate will be awarded upon completion of the core curriculum and other required courses . The AAS Degree will be awarded upon completion of the core curriculum and other required courses . Students may obtain relevant work experience under the institution’s cooperative education program or the internship program . Supervision is provided jointly by the marketing faculty and the employer for students in work placements through these programs . Students who plan to transfer marketing courses to a baccalaureate institution are advised to consult the receiving institution about course selection . CERTIFICATE Upon completion, the graduate will be able to do the following: • Demonstrate knowledge of the marketing functions to include definitions, terminology, process, and channels of distribution . • Identify personal characteristics and competencies necessary for success in the marketing field . • Demonstrate selling