PSYC 100 — or PSYC 111 . . . . . . . . . . . . . . . . . . . .3
Electives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 ASSOCIATE IN APPLIED SCIENCE Upon completion of the Associate in Applied Science Degree in Marketing, in addition to the competencies mentioned above, the graduate will be able to do the following: • Demonstrate an understanding of the nature of management • Understand the challenges of the business world with regard to global competition, environmental concerns, human resource issues, and technological advancements • Understand the process of problem solving as it relates to management • Develop target market strategies • Examine factors involved in making distribution decisions • Conduct research for strategy development and understanding the consumer • Develop media strategy and present an advertising and sales promotion plan • Complete accounting assignments related to small business management • Implement a small business marketing program FIRST SEMESTER