BUSA 152 — Digital Marketing
Explores actionable tips and techniques that can be transferred from the classroom to small or large businesses. Provides an understanding of how to: 1) develop a DM plan aligned with overall business strategy; 2) select the best DM tactics to drive business results; 3) measure a DM campaign to assess effectiveness and set priorities. Examines targeted content, social media, digital ads, search engine optimization, websites, mobile marketing, and analytics. Prerequisites: None