BUS 220 — BUS 220
business today. 3 credits PRINCIPLES OF MARKETING This course covers the history, fundamentals, and careers associated with the banking industry. 3 credits PRINCIPLES OF INSURANCE This course covers risk identification and evaluation, the need for insurance, the effects of limited liability, theory of moral hazard, and adverse selection. Both business and personal risk are addressed with emphasis on insurance as a risk management tool. 3 credits SMALL BUSINESS DEVELOPMENT This course is designed to provide students with the knowledge, skills, and practical tools needed to create a well-structured, professional business plan that can be used for securing financing, attracting investors, guiding business operations, and achieving long-term success. 3 credits MARKETING FINANCIAL SERVICES This course provides an overview of marketing concepts, strategies, and activities. Students are exposed to strategic planning, ethics and social responsibilities, determining target markets, consumer behavior, product and brand development, marketing channels and supply chain management, retailing, advertising and public relations, personal selling and sales management, pricing, and marketing on the Internet, including the use of social networking. To reinforce the content surveyed, students will participate in cases and a behavioral simulation. 3 credits BUSINESS ETHICS Provides an introduction to business related ethics. Students will receive the foundation and training to deal with ethical c