BUS223 — Principles of Marketing

BUS 223 - Principles of Marketing BUS 223 - Principles of Marketing 3.00 credits Study and analysis of the elements of marketing and marketing strategy, stressing product development, policies, pricing strategies, promotion, distribution, international markets, and consumer behavior. Emphasis on the elements of the marketing mix and target markets for consumer and industrial markets.

Part of

• Accounting AAS
• Accounting Certificate
• Business Administration AAS
• Business Administration Business Management Certificate
• Business Administration Marketing and Sales Certificate
• Business Technology Administrative Office Professional AAS

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