BAS 125 — Social Media Marketing: Fundamental Concepts, Skills, and Strategies

3 credits · 3 hours

Cultivates a basic to intermediate understanding of social media history, terminology, and concepts as they apply to the marketing and business sectors. Integrates a working knowledge of platform management and simple social media marketing strategy. Lecture: 3 credits (45 contact hours).

Part of

• Business Administration - AAS
• Entrepreneurship - Certificate
• Public Leadership - Certificate
• Social Media Marketing - Certificate
• Social Media Design- Certificate

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