MMT1123 — Marketing Management
MMT 1123 - Marketing Management MMT 1123 - Marketing Management Career and Technical Education Class Hours: 3 hours lecture. Semester A continuation of the study of marketing functions and practices. The issues that confront marketers in the economic environment will be explored. Students must be able to identify and analyze the steps in a typical marketing research project. In addition, the students may be asked to complete a comprehensive marketing plan.
Prerequisites: MMT1113