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EPT1123 — Entrepreneurial Marketing

3 credits · 3 hours

EPT 1123 - Entrepreneurial Marketing EPT 1123 - Entrepreneurial Marketing Career and Technical Education Class Hours: 3 hours lecture Semester This course introduces the Entrepreneurship and the importance role of marketing strategies in creating and organizing a new business, as well as in existing small businesses. The major emphasis will be on ways to analyze and define the target market, evaluating competition, environmental trends, determining customer preference and developing a marketing strategy for the start-up or existing business.

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