ECM218 — AI in Marketing
The AI course will provide students with a practical and accessible introduction to artificial intelligence technologies and their application in the field of marketing. Topics include using AI to segment and target audiences, create content/ workflow that considers legal and ethical concerns, optimize content for AI enhanced search engines, measure social sentiment, and automate digital media campaigns. Security, legal and ethical concerns will be threaded throughout the curriculum. Students will need an internet-connected computer, intermediate technology literacy, and fundamental knowledge of marketing principles to be successful in this class.
Prerequisites: CIS-201, ECM-201