BUA230 — Principles of Marketing
Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. A *course fee (book material, course testing, insurance...) has been included in overall charges. *Course fee packets are subject to change. Additional course materials may be needed.