MKT150 — Principles of Advertising
3.0 Credit(s) Lecture 3 Lab 0 Principles of Advertising explores the communication element of the marketing mix. It covers topics of advertising, personal selling, publicity/public relations, and direct marketing.
3.0 Credit(s) Lecture 3 Lab 0 Principles of Advertising explores the communication element of the marketing mix. It covers topics of advertising, personal selling, publicity/public relations, and direct marketing.