REC135 — Sports Facilities Marketing
Add to Pathway 3 Credits Course Description: This course will teach students skills specific to effective marketing and promoting a variety of sports and recreation venues. Students will gain knowledge in: tools used in marketing, market segmentation, target marketing to different populations, effective communication skills and strategies, and internal vs. external marketing. A portion of the course will provide students specific skills for marketing themselves to sports/recreation organizations; resumes, cover letters, and interview skills. Course Fees: None