BUS2004 — Principles of Marketing
BUS 2004 - Principles of Marketing BUS 2004 - Principles of Marketing 3 Credits Provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan which includes identification of target markets and the utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc. Major Content Areas Product development and management for consumers, businesses, and non-profits. 10% Application of marketing concepts to the real-world through the development of a marketing plan. 20% Supply chain management fundamentals, including channel members, product title, and enterprise-wide applications used in modern organizations to deliver value throughout the distribution channel. 10% The marketing environment, including strategic planning, ethics, and developing a global vision which includes a marketing mix strategy. 10% Market segmentation and target market identification. 10% Marketing research techniques for the external environment, including industry, competitors, the economy, and government regulations. 10% Marketing decision-making, including consumer decision making, and business decision making processes. 10% Pricin