MKT4113 — Marketing Research

Basic research concepts and techniques are applied to a marketing problem. The course is project based with a paper and presentation required. Prerequisites: GBU 3133; MKT 3013. MKT 4131-3. Special Studies in Marketing. Individual research and group discussion on special problems in the field of marketing. Prerequisites: MKT 3013 and consent of the instructor.

Prerequisites: MKT 3013