BUSN 246 — Principles of Marketing
Presents an overview of the strategies and tactics used by successful firms in the distribution of goods and services to satisfy consumer desires and corporate objectives. Emphasis is placed on the marketing concept as a means to integrate American business objectives and consumer needs. The economic, sociological and psychological factors affecting consumer needs are introduced and discussed.
Part of
- Business Administration, Associate of Arts (204)
- Business Administration - Entrepreneurship/Small Business Management, Associate of Applied Science (205E)
- Business Administration - Management, Associate of Applied Science (205)
- Business Administration - Marketing, Associate of Applied Science (205M)
- Entrepreneurship/Small Business Management, Certificate (252)
- Graphic Design, Associate of Applied Science (301)
- Marketing, Certificate (253)