MGDP1645 — Social Media Production II
This course introduces students to media campaigns in a social media environment. Students will incorporate a mix of media to accomplish the goals of having multiple versions of a campaign delivered to different audiences and various online formats. Students will write a creative brief based on collected data through key marketing methods; A/B split testing on targeted audiences, and re-marketing strategies. A measurable KPI (key performance indicator) will help students develop thoughtful social media advertising. Emphasis on the tone or ”voice” gives the design meaning. Marketing to specific audiences are critical in the instant world of digital marketing on your screen. Niche markets will be planned by writing and reading market objective statements and creative briefs. Students will create content for various audiences from data collected in a marketing environment. Final produced content will be created using software from the Adobe Creative Suite. This course is paired with Social Media Production I (required co-registration).
Part of
- Graphic Design: Creative Associate of Applied Science Degree
- Graphic Design: Creative Diploma
- Graphic Design: Web Design Associate of Applied Science Degree
- Graphic Design: Web Design Diploma
- Web Design and Development Specialist Occupational Certificate
- Video Production Specialist Associate of Applied Science Degree
- Video Production Specialist Diploma
- Media Producer Occupational Certificate