BUSN2075 — Digital Marketing
Internet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firmâs marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing.
Prerequisites: ENGL0921, ENGL0930