BUSN2005 — Principles of Marketing
An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company.
Prerequisites: ENGL0930
Part of
- Accounting Transfer Pathway Associate of Science Degree
- Business Transfer Pathway Associate of Science Degree
- Business Occupational Certificate
- Entrepreneurship Associate of Applied Science Degree
- Entrepreneurship Occupational Certificate
- Human Resource Management Associate of Applied Science Degree
- Management Associate of Applied Science Degree
- Marketing and Sales Associate of Applied Science Degree
- Digital Marketing Occupational Certificate
- Sales Occupational Certificate