BUSN1041 — Customer Relationship Management (CRM)
The course will introduce practical strategies for integrating information and technologies in order to achieve business results. Customer Relationship Management (CRM) involves data-driven solutions that improve how salespeople do business with customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data.
Prerequisites: ENGL0921, ENGL0930