WEB 240 — E-Commerce Strategies and Technologies
Provides the student with a foundation in the fundamentals of electronic commerce development. Software security, payment systems, promotion, and support strategies are considered. Website design and navigation considerations for shopability, sales, shipping/costs, etc., and marketing touch points are introduced to understand search engine optimization (SEO). Ad words, social media/email marketing and tools such as Google analytics, customer conversion, are understood. Identifying top ecommerce platforms and understanding the pros and cons are explored. Understanding basic web skills and WordPress/WooCommerce is necessary. Prerequisite: GRA 145 and WEB 150 with grades of C or better.
Prerequisites: GRA 145, WEB 150