GRA 231 — Personalized Marketing
Covers selected topics utilizing digital print technologies. Studies variable data applications, data management and cross media web-to-print solutions for the graphic arts industry. Includes aspects of personalized and customized data and marketing through text and images for print, web, email and phone delivery. Covers application training and utilization through output and trends, VDP procedures and languages, postal specifications and bindery needs. Prerequisite: Prior or concurrent enrollment in GRA 102 .
Prerequisites: GRA 102