BUS 146 — Marketing
This course focuses on the function of marketing in an organization. It examines the essential elements of a marketing strategy; product, promotion, distribution and price; the effect of the business environment on marketing decisions; consumer behavior; identification of markets; and current issues in marketing, including new and traditional media options, market research strategy, and collaborative tools for group marketing efforts. (CSU)
Part of
- Business – General Associate in Science and Certificate of Achievement
- Business – General
- International Business Associate in Science and Certificate of Achievement
- Management Associate in Science and Certificate of Achievement
- Marketing Associate in Science and Certificate of Achievement
- Retail Management Associate in Science and Certificate of Achievement
- Virtual Office Assistant Certificate of Proficiency
- Culinary Entrepreneurship Associate in Science and Certificate of Achievement