MGMT395 — Marketing Management
Examines how managers develop, implement, and evaluate strategic marketing decisions to maximize long-term profitability of a firm. Topics include analysis of competitor behavior, product line management, and long-term road mapping of product and branding strategy. Enrollment Requirement: Admission into the BAS in Applied Management; and BUS& 101 ; and BUS 121 ; and ENGL& 101 ; or instructor consent. Course Fee: $50.00 Course