MGMT335 — Marketing Communications and Planning
Learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, social media management, budget determination, and measuring effectiveness of promotional program. Enrollment Requirement: Admission into the BAS in Applied Management program; and BUS& 101 ; and ENGL& 101 ; and MGMT 395 ; or instructor consent. Course